Empty states

Illustration, branding

At Askable, I spearheaded the creation of empty states and spot illustrations, enhancing the user experience across their website and digital products/apps. This initiative was geared towards not only elevating the visual appeal of Askable's digital platforms but also streamlining and enriching user interactions. By integrating the company's brand identity into each design, I transformed potential points of user frustration into engaging, informative moments, thereby boosting user engagement and satisfaction. This project underscores my adeptness at blending artistic creativity with user experience principles, highlighting the transformative power of visual storytelling within an in-house digital environment.